Instagram is OnlyFan’s Freemium

David Litwak
5 min readAug 27, 2020

Today we’re delving into the latest in a trend that we’re noticing — the illusion of community and intimacy to sell products, spurred by the recent press around OnlyFans. If you want the TL;DR, zoom to the bottom and look at our Tweetstorm or just click through here, and signup for our Substack newsletter here:

OnlyFans is a subscription service where influencers send their followers racy photos for a monthly fee. The NYTimes called it the “Paywall of Porn.

David Litwak

Founder & CEO of Maxwell Social