Signup for our weekly newsletter, Something To Look Forward To on Substack. A few weeks ago Airbnb turned the last Blockbuster in Bend, Oregon into a nightly rental. I thought it was a genius marketing gimmick— as big of an improvement that Netflix and having everything a click away is…

Today we’re delving into the latest in a trend that we’re noticing — the illusion of community and intimacy to sell products, spurred by the recent press around OnlyFans. …

Maxwell publishes a weekly newsletter at the intersection of community, In-Person 2.0, social life and tech. To get regular updates signup for our substack newsletter, follow us on Instagram or Facebook and follow David Litwak on Twitter. I started writing this week’s article with what we thought was a relatively…

For more about Maxwell sign up at maxwellsocial.com as we explore our model for launching miniclubs, signup for our substack newsletter, follow David on twitter, and follow us on Instagram or Facebook. When I moved to NYC two years ago I joined Soho House. I had spent the last 7+…

Betaworks launched Betaworks Studio last year. Hearst Magazines launched The House that Elle Decor Built @ 108 Leonard, a place to host their events for the various brands. Lexus has launched Intersect, a five star restaurant and community hub. BMW Mini owns and operates A/D/O, a cafe & coworking “creative”…

8 weeks ago I had to restock my t-shirts and sweatpants (in retrospect, a fortuitous purchase considering COVID) in DC. I went to Marine Layer in Georgetown, my California-boy staple, which was maybe 700 square feet of high margin items with two people on staff and bought a few shirts…

Silicon Valley isn’t “Building” because the high priests, despite the lip service they pay to innovation in blog posts, haven’t been practicing the religion they’ve been preaching. — A day before the NBA postponed all games and coronavirus, a friend of mine and I were out in Silicon Valley at a mixer put on by an investor. We both lived full-time in NYC but were out for fundraising. My friend was a successful tech founder, had a 50M+…

We watched Booksmart the other night, which is basically the female Superbad (even has Jonah Hill’s sister as the star). Two goodie two-shoes girls decide they want to have a high school party experience before they graduate and they decide to attend a graduation party, but end up on a…

For a background on what we’re up to at Maxwell Social read more here. I’ve started seeing signs around Manhattan trying to sell to-go cocktails. …